Chain: Taco Bell
Launched: Late 1970s
To repeat an oft-repeated joke, Taco Bell wasn’t always thinking outside the bun. In the late 1970s, the newbie fast-food chain had a different slogan, “The Fresh Food Place,” and a hamburger on its menu. According to customer accounts, the Taco Bell Beefer was a lot like a sloppy Joe, with taco-seasoned ground beef topped with cheese, lettuce, and tomato. It was phased out in the early 1980s in favor of the strictly Tex Mex-inspired fare we see on Taco Bell menus today.