Skip to footer

Hacker takes over Burger King Twitter account

Unknown hacker uses Burger King Twitter account to tweet that the chain was sold to McDonalds and putting a McDonalds logo on the account's background picture. Hacking of Burger King account follows several cybersecurity breaches at corporations.  

|
AP
This frame grab taken Monday, Feb. 18, 2013, shows Burger King's Twitter account after it was hacked, changing the fast-foot company's Twitter picture to a McDonald's logo and tweeting (falsely) that that it had been sold to rival McDonald's.
  • By Candice Choi and Joshua Freed AP Business Writers

Somebody hacked Burger King's Twitter account on Monday, posting obscene messages and changing its profile picture to a McDonald's logo.

The tweets stopped after a little more than an hour, and Burger King said it had reached out to Twitter to suspend the account. A Twitter spokesman did not immediately respond to a phone message left on Monday.

Burger King, which usually tweets several times a week, said it was working to get the account back up. Typical tweets promoted sales on chicken sandwiches, or asked how many bites it takes to eat a chicken nugget.

But just after noon EST (1700 GMT) on Monday, someone tweeted via Burger King's account, "We just got sold to McDonalds!" They also changed the icon to rival McDonald Corp.'s golden arches and the account's background picture to McDonald's new Fish McBites.

About 55 tweets and retweets followed over the next hour and a quarter, including some that contained racial epithets, references to drug use and obscenities. The account tweeted: "if I catch you at a wendys, we're fightin!"

Monday's appropriation of Burger King's Twitter account was a relatively mild example of cybersecurity problems, which are causing increasing concern in Washington and for industry. Media outlets including The New York Times, The Wall Street Journal and The Washington Post have all said this year that their computer systems were breached, while several NBC websites were briefly hacked in November. White House officials and some lawmakers are pursuing legislation that would make it easier for the government and industry to share information on how to defend against hacking.

Burger King didn't know who hacked the account, and no other social media accounts were affected, said Bryson Thornton, a spokesman for Miami-based Burger King Worldwide Inc. Its social media team and an outside agency manage the Twitter account, but Thornton declined to say how many people knew the account's password. He said they hope to have it working again soon, and will post a statement on Facebook later Monday apologizing for the tweets.

Twitter acknowledged on Feb. 1 that cyber attackers may have stolen user names and passwords of 250,000 users. It said at the time that it notified users of the breach.

Competitors were sympathetic.

McDonald's responded on Twitter that it empathized with its Burger King counterparts. "Rest assured, we had nothing to do with the hacking."

"My real life nightmare is playing out" on Burger King's twitter feed, wrote Wendy's social media worker Amy Rose Brown.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.
editor@csmonitor.com
Subscribe
Mark Sappenfield
Editor

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

Subscribe to insightful journalism

QR Code to Hacker takes over Burger King Twitter account
Read this article in
https://www.csmonitor.com/Business/Latest-News-Wires/2013/0218/Hacker-takes-over-Burger-King-Twitter-account
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe