CABLE TV HITS SOFT SPOT

Of those homes with television sets in the United States, 72.5 percent had VCRs (videocassette recorders) and 28.2 percent had pay cable in May, according to Nielsen Media Research, a market research firm in New York.VCR penetration is up from 69.4 percent in May 1990, while pay cable is down from 29.2 percent.