Apple iWatch: Trademark filed. Will product follow?

Apple iWatch trademark – applied for in Japan – is fueling speculation that the American electronics company will actually make an Apple iWatch. CEO Tim Cook has talked about exploring wearable electronics but registered skepticism about a wristwatch. 

Kae Shibata, left, and Yutaro Noji show off an Apple iPhone 5 that they bought at a store in Tokyo last year. Apple applied for a trademark for iWatch in Japan this year, although it's not clear whether a product will be coming.

Koji Sasahara/AP/File

July 2, 2013

Apple Inc has applied for a trademark for "iWatch" in Japan, a patent official said on Monday, signalling the iPhone maker may be moving ahead with plans for a watch-like device as gadget makers turn their attention to wearable computers.

The trademark application, submitted on June 3 and released on the Japan Patent Office website on June 27, would cover computers, computer peripherals and wristwatches, the official said. He said it was unknown how long the application process would require.

An Apple spokesman in Japan could not immediately be reached for comment.

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Speculation has mounted that Apple is preparing to launch an iWatch and CEO Tim Cook told a gathering of tech and media executives a month ago that wearable products were ripe for exploration, but added he was skeptical, including about Google Inc's recently unveiled Glass which combines a mobile computer and eyeglasses.

"There's nothing that's going to convince a kid who has never worn glasses or a band or a watch to wear one, or at least I haven't seen it," Cook said.

Wearable devices are considered a potential area for hit products as smartphones such as the iPhone and Samsung Electronics Co's Galaxy series are losing their ability to impress consumers and investors.

Samsung, which has leapfrogged Apple as the world's leading smartphone maker, is also developing a wearable device similar to a wristwatch, a source with knowledge of the matter has said.

The New York Times reported in February that Apple was experimenting with the design of a device similar to a wristwatch that would operate on the same iOS platform as its iPhone and iPad and would be made with curved glass.