Consumer spending: the losers' guide to a healthy economy

Economists in the US and UK are advocating losing strategies. Why not listen to economists in winning countries, like China and Germany?

A customer looks at a MG 6 car at a Chinese automaker SAIC Motor Corp dealership in Shanghai April 1. China's economy has weathered the global economic downturn well. Perhaps their economists should be regarded more highly that those in harder-hit countries.

Aly Song /Reuters

April 1, 2010

Probably the strangest things of all are the conclusions and advice given by some of the smartest economists in the business. We mentioned it on Friday. But our mouth is still open and our eyes are still glazed. In the run-up to the crisis of ’07-’09, almost everybody made mistakes. The spenders spent too much. The savers over-did it too. They built too much capacity.

Both need to make corrections. That’s what a Great Correction is for.

But the advice given Martin Wolf, Paul Krugman and others is the kind of thing that is hard not to laugh at. When the bubble blew up, everyone lost. But some lost a lot more than others. The spenders were in debt and broke, while the producers had money and factories (they didn’t know what to do with). So what do Wolf and Krugman suggest? They advise the winners to act more like the losers. Germany and China (the countries with savings…) should spend more money and stop working so hard.

Readers will note that Krugman is an American economist. Martin Wolf, the lead economist at The Financial Times, is English. They represent the losers, of course.

Wouldn’t it make sense to follow the winning strategies, not the losing ones? Wouldn’t it make sense to listen to the winning economists – those in Germany and China, not those in the spendthrift economies?

Nah, those economists may not understand the secret to a healthy economy – spend, spend, spend. That’s the secret…stimulate spending. Consumers spend. Government spends. Business spends. Everyone spends until they run out of savings…then, they spend till they run out of credit. And then they’re busted.

Hey, what kind of secret is this? Well…that’s what’s so strange about it.

Now, there’s a new federal program.

“Expanded mortgage aid should cut foreclosures,” says another headline. The new aid program requires lenders to reduce mortgage payments when a borrower loses his job.

Now the feds are using their brains. Let’s see, if you lose your job your mortgage payments go down… But what happens to the money you were supposed to pay? Wasn’t it owed to someone? What are they going to do?

Well, one thing they’re going to do is to be a little more careful before making any more mortgage loans.

But the number of foreclosures is still going up anyway. There are now 4.5 million houses in the process of foreclosure or 90 days delinquent.

A Great Correction takes time. Stocks go down. Revenues go down. A business gets in trouble. It sends out dismissal notices. Then, the ex-employees get unemployment comp. They run down their savings. And then they fall behind on their mortgage payments. And then, with their house worth less than the mortgage, they give up and move out.

And then the house price falls.

Patience…dear reader…patience.

Maybe Porter is right. Maybe we’re wrong. Maybe there’s no voluntary de-leveraging going on, after all. The most recent numbers show the savings rate in a decline.

Maybe that’s the way it works. Maybe nobody ever really tightens his belt unless he absolutely has to. Maybe it takes a crisis…a catastrophe…a disaster. Maybe that’s the way of the world. Maybe thinking doesn’t matter at all. Maybe markets make opinions after all.

In the businesses where we’re directly involved, in 2009 we paid down debt, stopped making capital investments, reduced the payroll and saved every penny. Now, we’re starting to lighten up again. We’re considering new investments. And the payroll has climbed back almost to where it was before the crisis.

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