Why your happiness matters to the planet

Surveys and research link true happiness to a smaller footprint on the ecology.

Overall, people around the world have grown happier during the past 25 years, according to the most recent World Values Survey (WVS), a periodic assessment of happiness in 97 nations. On average, people describing themselves as “very happy” have increased by nearly 7 percent.

The findings seem to contradict the view, held by some, that national happiness levels are more or less fixed.

The report’s authors attribute rising world happiness to improved economies, greater democratization, and increased social tolerance in many nations. Along with material stability, freedom to live as one pleases is a major factor in subjective well-being, they say.

But the survey, based at the University of Michigan Institute for Social Research in Ann Arbor, also underscore that, beyond a certain point, material wealth doesn’t boost happiness. The United States, which ranked 16th and has the world’s largest economy, has largely stalled in happiness gains – this despite ever more buying power. Americans are now twice as rich as they were in 1950, but no happier, according to the survey.

Other rich countries, the United Kingdom and western Germany among them, show downward happiness trends. For psychologists and environmentalists alike, these observations prompt a profound question. Rich countries consume the lion’s share of world resources.

Overconsumption is a major factor in environmental degradation, global warming chief among them. Could a wrong-headed approach to seeking happiness, then, be exacerbating some of the world’s most pressing environmental problems? And could learning to be truly content help mitigate them?

In the past decade, a cadre of psychologists has directed its attention away from determining what’s wrong with the infirm toward quantifying what’s right with the healthy. They’ve christened this new field “positive psychology,” and what they’re discovering perhaps shouldn’t be all that surprising. At the core, humans are social beings. While food and shelter are absolutely essential to well-being, once these basic needs are fulfilled, engagement with other human beings makes people happiest.

For Martin Seligman, director of the Positive Psychology Center at the University of Pennsylvania in Philadelphia, the problem in the US is not consumption per se, but that as a society we consume in ways that don’t make us happy. He divides the pursuit of happiness into three categories: seeking positive emotion, or feeling good; engagement with others; and meaning, or participating in something larger than oneself.

People, he notes, are often happiest when helping other people, when engaged in “self-transcendent” activities. What does this mean? Rather than making a gift of the latest iPhone, buy someone dancing lessons, he says. Instead of taking a resort vacation, build a house with Habitat for Humanity.

“The pursuit of engagement and the pursuit of meaning don’t habituate,” he says, whereas trying to feel good is like eating French vanilla ice cream: The first bite is fantastic; the tenth tastes like cardboard.

By definition, happiness is subjective. And yet, scientists find measurable differences in people who describe themselves as happy. They’re more productive at work. They learn more quickly. Strong social networks – a large predictor of happiness – also have health effects, researchers say.

One study found that belonging to clubs or societies cut in half members’ risk of dying during the following year. Another found that, when exposed to a cold virus, children with stronger social networks fell ill only one-quarter as often as those without.

For psychologists, social networks ex­­plain one of the seeming paradoxes of WVS findings: While relatively rich Den­­mark took the top spot, much less wealthy Puerto Rico and Colombia are second and third. In fact, relatively poor Lat­­in American countries often score high on WVS rankings. This may underline the value of community, family, and strong social institutions to well-being.

Scientists say this need for community may be a result of humanity’s long evolution in groups. Living together conferred an advantage, they say. In the hunter-gatherer world, relatedness, autonomy, curiosity, and competence – the very things that psychologists find make people happy – “had payoffs that were pretty clear,” says Richard Ryan, a professor of psychology at the University of Rochester in New York. “Aspiring for a lot of material goods is actually unhappiness-produ­cing,” he says. “People who value material good and wealth also are people who are treading more heavily on the earth – and not getting happier.”

High consumption fails to make us happy, and it comes at a cost. According to the World Wildlife Fund’s (WWF) 2006 Living Planet Report, humanity’s ecological footprint now exceeds earth’s capacity to regenerate by about 25 percent.

Furthermore, with only 5 percent of the world’s population, North America accounts for 22 percent of this footprint. The US consumes twice what its land, air, and water can sustain. (By contrast, WWF calculates that Africa, with 13 percent of earth’s population, accounts for 7 percent of its footprint.) America’s outsize footprint results in part from its appetite for stuff – what psychologists now say is the wrong approach to lasting well-being.

“The pursuit of happiness can drive environmental degradation, but only a degraded type of happiness pursuit leads to that outcome,” says Kennon Sheldon, professor of psychological sciences at the University of Missouri, Columbia, in an e-mail. “The standard western focus upon economic utility as the highest good (exemplified by the US) seems to encourage that kind of degraded pursuit.”

Worse, so-called “extrinsic” values (wealth, power, fame), as opposed to “intrinsic” values (adventure, engagement, meaning), seem to go hand-in-hand with more environmentally destructive behavior. Tim Kasser, an associate professor of psychology at Knox College in Galesburg, Ill., has found that people who are more extrinsically oriented tend to ride bikes less, buy second-hand less, and recycle less. Nations with more individualistic and materialistic values also tend to be more ecologically destructive.

“The choice of sustainability is very consistent with a happier life,” Professor Kasser says. “Whereas the choice to live with materialistic [values] is a choice to be less happy.”

The idea that what’s good for humanity is also good for the planet is central to environmentalist Bill McKibben’s book “Deep Economy.” His prescriptions for lowering carbon emissions – living closer together, relocalizing food production, consuming less – line up with what psychologists say promotes happiness.

In fact, although painful in the short term, high fuel prices may result in happier Americans in the long run, says Mr. McKib­ben. This year, Americans drove less than they did the year before – probably for the first time since the car was invented, he says. They also bought double the vegetable seeds this year compared with last. “These are signs of a new world,” he says by e-mail.

For their part, psychologists are advocating that policymakers use indicators other than the Gross National Product (GNP) to make decisions. What’s the purpose of an economy, they ask, if not to enhance the well-being of its citizenry?

“It’s become ‘growth for growth’s sake,’ ” says Nic Marks, founder of the Centre for Well-Being at the New Econ­­omics Foundation (NEF) in London. “It’s got its own internal logic, but it’s not serving humanity. So why are we doing it?”

Bhutan uses Gross National Happiness as a measure of its success. Although small and undeveloped, the largely Buddhist nation is the happiest in Asia, according to BusinessWeek.

Psychologists also have specific recommendations to promote national happiness, based on their findings about what makes people happy. Insecurity fosters a materialistic approach to life, they say. Policies that combat insecurity – universal healthcare, say, or good, affordable education – promote happiness. Many link social policies like these to Scandinavian nations’ consistently high happiness rankings.

Kasser has more ideas: Limit – and tax – advertising, he says. To promote consumption, ads foster insecurity, he says. That hinders self-acceptance, which is another predictor of lasting well-being.

NEF’s Happy Planet Index (HPI), meanwhile, has developed a new measure of a nation’s success. How efficiently does it generate happiness? HPI takes a country’s happiness and average life span and divides it by its ecological impact to measure how much it spent in achieving its well-being. On this scale, the Pacific archipelago nation of Vanatu comes in first place, Colombia second. Germany is twice as efficient at producing happiness as the US, which ranks 150th by that measure. Russia, with its low happiness scores and relatively low life expectancy, is 178th. And Zimbabwe, plagued by poverty and political turmoil, is the least efficient at producing happiness on Earth.

The World Values Survey is available at: www.worldvaluessur­vey.org. Happy Plan­­et Index: www.happyplanetindex.org