Droid X: The newest Verizon Android phone is a shot across Apple's bow

Droid X, the newest unit in Verizon's top-selling Droid line, will likely be unveiled on June 23. Early reports put the high-powered Motorola Droid X as a worthy competitor to the Apple iPhone 4.

Let the next-gen smartphone wars begin. Days after Apple took the wraps off the iPhone 4, Verizon began advertising for the Droid X, the latest installment in Motorola's top-selling Droid line. Details are still fuzzy on the Droid X hardware, but early reports say the phone is a "snappy," sleek performer, and a worthy challenger to the iPhone 4 and HTC EVO 4G.

Earlier today, Verizon launched a spot for the Droid X, under a simple headline: "The next generation of does." The headline is a nod to the original Droid, which was marketed as a "bare-knuckled bucket of does," and touted by Verizon as the phone that knock the mighty iPhone off its perch. But the market has changed in recent months: The HTC EVO 4G and Apple iPhone 4 are in many ways better machines than the original Droid.

So it's not exactly a huge surprise that Motorola is readying a next-gen Droid – one that can compete with similar units from Apple and HTC.

Anticipation is high. In a short review posted on the Engadget site a couple of days ago, Joanna Stern praised the hardware on the Droid X – including the 8-megapixel camera – and the operating system, which Stern says is Android 2.1, possibly coupled with a new Motoblur skin. The blogosphere has lit up today with gossip about the Droid's screen, rumored to be among the sharpest on the smartphone market.