Nexus 7 tablet, Nexus Q orb charge into Apple and Amazon territory

With the announcement of the Nexus 7 tablet and Nexus Q streaming media player, Google has entered Apple and Amazon territory.

Google unveiled the new Nexus 7 tablet and Nexus Q streaming media player Wednesday morning at the company’s annual I/O developer conference in San Francisco. The two devices seem like direct challenges to Amazon's Kindle Fire and the Apple TV.

Google revealed the long-anticipated $199 Nexus 7, which will start shipping mid-July, after a discussion of the refurbished Google Play, Android’s mecca of music, movies, books, magazines, apps, and games.

“[The Nexus 7 is] optimized around all this great content available on Google Play,” said Hugo Barra, Director of Google Product Management, while gripping the 7-inch tablet in one hand.

Google’s first tablet, co-developed by ASUS in Taiwan, runs on Android’s upcoming software, 4.1 Jelly Bean. The device boasts 1280 by 800 high-definition screen resolution, a quad-core processor, and a 12-core graphics-processing unit. Users can watch up to nine hours of HD video without recharging the device; otherwise, it survives on about 300 hours of standby time. 

Designers have also included a 1.2 megapixel front-facing camera, an improvement over Amazon’s camera-less Kindle Fire.

Moreover, the Fire has a 1024 by 600 screen resolution and a battery recharge time of about four hours. And while the Nexus 7 weights 12 ounces, the Fire comes in at 14.6.

Google also revealed its competitor to the Apple TV, a “social streaming media player” dubbed the Nexus Q, also shipping mid-July. Shaped like a baseball and easily balanced in the palm of one’s hand, it works as a router for Android users to share music, movies, television shows, and more.

“Google’s executives argue that this creates a more convivial environment than the earbud-encased experience that is increasingly the way that music is listened to in America,” according to a New York Times blog.

The $299 Nexus Q, or the “third wave of consumer electronics,” as Google’s presentation video said, hooks up to a television or set of speakers. Through the media player’s Wi-Fi Ethernet capabilities, Android users can share their Google Play purchases, downloads, and favorite YouTube videos from the cloud, all in HD.

The $99 Apple TV also allows iOS users to stream HD videos, photos, and games, as well as music, through AirPlay. Where the Q differs is in its promotion of collaboration between Android users, who can add to and edit each other’s playlists.

Some say it’s unclear whether the Nexus Q can attract a significant number of paying customers considering its hefty price tag – not to mention, its reinvention of the individual music listening experience Apple has cultivated through the iPod and iPhone.

“[The Q is] gamble that people are interested in making their home entertainment more social,” says The New York Times.

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