Inside Report (5)

TV networks aren't the only ones chasing higher ratings this fall.

Some key labor unions are following the lead of AFSCME, the public employees union, which ran a TV ad with a nurse pushing a wheelchair, saying, ''We're losing experienced people, and it's very discouraging.''

Now at least three others are jumping on the ad wagon. The National Education Association, a teachers union, recently began a $1.5 million advertising effort on ABC and NBC. The American Postal Workers launch their ads in mid-October. Also experimenting with TV: the United Auto Workers.

AFSCME will be back this winter with a new $2.5 million effort. The union found a 15 percent improvement in public acceptance after its 1982 campaign, according to a follow-up poll.

California has been targeted for the largest chunk of next year's AFSCME ad spending - $1 million. Reason: The union is trying to organize 70,000 workers in the state university system there.

You've read 3 of 3 free articles. Subscribe to continue.
QR Code to Inside Report (5)
Read this article in
https://www.csmonitor.com/1982/1001/100107.html
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe
CSM logo

Why is Christian Science in our name?

Our name is about honesty. The Monitor is owned by The Christian Science Church, and we’ve always been transparent about that.

The Church publishes the Monitor because it sees good journalism as vital to progress in the world. Since 1908, we’ve aimed “to injure no man, but to bless all mankind,” as our founder, Mary Baker Eddy, put it.

Here, you’ll find award-winning journalism not driven by commercial influences – a news organization that takes seriously its mission to uplift the world by seeking solutions and finding reasons for credible hope.

Explore values journalism About us