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Lancaster Group AG, one of Europe's largest cosmetics and fragrance companies, is planning to enter 21 markets in the United States.Davidoff Cool Water, Lancaster's top-selling men's fragrance in Europe, is the first product line to be marketed in the US. Since its introduction in 1988, Davidoff has developed a retail business of $200 million in Europe. Lancaster will spend $5 million on the launch of the product in 1991.
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