'Mom, can I have this?'

Most parents, who are used to having their offspring ask to buy things they've seen on TV, worry that advertising and marketing aimed at children make them too materialistic. So says a new study. The survey, conducted by the Center for a New American Dream in Takoma Park, Md., found that: Almost two-thirds of parents say their children define their self-worth in terms of possessions. About a third say they actually work longer hours to pay for things their children think they need. Close to half say their child would rather shop at a mall than hike in the woods for a family outing. Source: The American News Service.

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