What's in, what's out for 2000
As the end of the 1900s nears, marketers and others are clamoring to project which trends and fads will take hold in 2000 - and which will be left behind.
The following list (abridged to fit) was compiled by Brand Futures Group, a company within Y&R Inc., the worldwide marketing communications company that owns Young & Rubicam Advertising.
IN OUT
Going online to shop Standing in line to Shop
Semiretirement Early retirement
Free ISPs AOL
DVD VHS
Buzz marketing Mass marketing
Family time Overtime
Doing Being
Snowshoeing Snowboarding
Bandwidth Banner ads
Dark denim Khakis
IPOs Day trading
Write-in votes The party line
MP3s CDs
Product placement Billboard ads
Webcams Personal home pages
Offices Cubicles
Short meetings Long lunches
Running Tai Chi
2-Way Radios Pagers
(c) Copyright 1999. The Christian Science Publishing Society
