5 reasons "The Night Circus" is everywhere

If you've read a newspaper or gone on the Internet, chances are you've seen that distinctive black cover for "The Night Circus" by Erin Morgenstern. Here are five reasons it's suddenly popping up wherever you go.

4. It's a perfect storm of publishing trends

With its story of a mysterious circus and two young magicians locked in a competition, "The Night Circus" taps into two major publishing success stories – the circus setting of Sara Gruen's bestselling "Water for Elephants" and the magic-is-real aspect of the "Harry Potter" series.

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