Amazon’s got a lot going for it: brand recognition, existing loyal Kindle e-reader owners that will make potential Kindle tablet owners, and a strong online shopping platform already stocked with e-books, movies, digital music downloads, Android apps, and more that folks can use on their new Kindle tablets. “That adds up to Amazon being uniquely suited to go head-to-head with Apple in the tablet market and become a formidable competitor across the industry,” writes PC World.
But, accounting for nearly 75 percent of the tablets sold this year, the iPad is still expected to stay on top of the tablet wars, as the Monitor’s Matthew Shaer reported.
But Amazon’s Kindle tablet will be a formidable competitor. Research firm Forrester says the device will be the “only credible iPad competitor in the market” and will “completely disrupt the status quo.” Its analysts predict that Amazon will sell three to five million tablets in the final months of 2011.
And let’s not forget the other players. “[T]he Kindle tablet could start a new era that beckons a major slugfest between not just Amazon and Apple, but also with other big players like Samsung and Motorola,” writes Tony Bradley of PC World).