Opened: 1991
Capacity: 40,615
What the authors say: “[I]n US Cellular Field, with all its many and continued improvements, the White Sox have created a compelling place that their fans truly want to visit, and one that they can afford.”
Learned from the book:
• “New Comiskey,” as US Cellular Field is sometimes known, was opened a year before Baltimore’s Oriole Park, which revolutionized ballpark architecture. Although “the Cell” missed this revolution, a seven-phase renovation project has managed to transform it into a more fan-friendly park than the “massive monolith” it started off as. “The nuances are there now,” the authors say.
• US Cellular Field lacks the walkable neighborhood that surrounds Wrigley Field, but the White Sox have been working to establish a zone of fan-friendly businesses nearby.
• Using the team’s training center staff, the White Sox conduct free instructional clinics for kids before each game and allow them to use batting cages and practice pitching mounds.
• The White Sox introduced the exploding scoreboard to baseball many years ago and continue the tradition after White Sox home runs.
• On sweltering days, fans can take a cold outdoor shower on the left-field concourse or use the Rain Room, which is equipped with misting machines.
• The authors found the White Sox have a strong base of “good old-fashioned working class folks” who are “gritty and tough-minded, but with a Midwestern friendliness and civility.”