Top 5 books to turn your high-tech innovation into a successful business

3. Getting to Plan B: Breaking Through to a Better Business Model

Courtesy of Fortier Public Relations
"Getting to Plan B" shows how to create a dynamic business model.

By John Mullins and Randy Komisar (Harvard Business Press, 272 pp.)

Part of the process of developing the business model is engaging the market and using customers to help you get your business model right. We rarely get it right ourselves. This book is the perfect companion to "Business Model Generation." It helps show how to create a dynamic business model that adapts to the market.

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