The Japanese-based retailer, which describes itself as having a “broader customer base” and being “a bit more classic and tailored” than H&M, launched a planned US expansion today, October 14, with a new flagship store on Fifth Avenue in Manhattan. Lesser-known thus far in the US, Uniqlo is a direct competitor of Gap and H&M in Europe and Asia. Though the company only has two stores in the US right now, both in Manhattan, it aims to have over 200 by the year 2020.