Many professional ballroom dancers visualize themselves competing or performing brilliantly before they take to the dance floor. They “see” themselves executing every step and every figure (set of steps). They feel what it’s like to excite the crowds, and they hear the roar of the crowd before the competition has even begun.
The ballroom world taught me that visualizing your dreams is the first step to realizing them. At CRT/tanaka, we’ve embraced "whatcanbe" as our brand vision, cultural ethos, and approach to business. Essentially, we believe that if you have a vision, it’s a simple matter of developing and implementing a plan of action to achieve that vision.
I’ve taken that approach to guide my personal business life, as well, by visualizing and setting an intention for every outcome I want to achieve, including how I want to comport myself with anyone I interact with during the day. I set the intention – that my every interaction with everyone be enhancing and affirming – just before walking into the office each day. I also visualize and set an intention for the outcome of every meeting that I participate in and for every initiative I undertake.
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– Patrice Tanaka, is co-chair, chief creative officer, and whatcanbe ambassador of CRT/tanaka, an award-winning, midsize PR and marketing agency she cofounded in 2005. Ms. Tanaka is also the author of “Becoming Ginger Rogers … How Ballroom Dancing Made Me a Happier Woman, Better Partner, and Smarter CEO.”
