Skip to footer

Chrysler product overhaul will include plugins, hybrids, and crossovers

Chrysler laid out its five-year strategy presentation yesterday, and the automaker aims to serve the mainstream audience and compete with the likes of Chevrolet, Ford, Hyundai and Toyota—worldwide. If all goes to plan, Chrysler sales will reach 800,000 units by 2018.

|
Carlos Osorio/AP
A LaFerrari, center, is displayed alongside Fiat and Chrysler vehicles at Chrysler Group LLC world headquarters in Auburn Hills, Mich., Tuesday, May 6, 2014. Fiat Chrysler Automobiles NV unveiled its business strategy for the next five years to investors as it prepares for life as a newly merged company.
  • By Viknesh Vijayenthiran Guest blogger

Out of the announcements made during yesterday’s Fiat Chrysler Automobiles five-year strategy presentation, probably the most significant were those affecting Chrysler. With Dodge to be the performance brand of the American arm of FCA, Chrysler will serve the mainstream audience and compete with the likes of Chevrolet, Ford, Hyundai and Toyota—worldwide. If all goes to plan, Chrysler sales will reach 800,000 units by 2018 (a level reached in 2005), up from 350,000 last year.

Core attributes of Chrysler going forward will be substance and style, innovation and craftsmanship, value, and production in North America. Importantly, Chrysler will be the only FCA brand to offer a minivan, and it will also be the first to offer plug-in hybrid vehicles.
Below is a rough outline for Chrysler’s future over the five-year period starting 2014:
2014: 200 sedan launched and will be joined by a facelifted 300.
2015: No major introductions.
2016: New 100 compact sedan to be launched alongside a new Town & Country minivan. The latter will offer a plug-in hybrid option.

2017: 200 to receive an update and a new full-size crossover to be launched. The crossover will offer a plug-in hybrid option and may revive the Pacifica nameplate.

2018: A new midsize crossover will be launched along with a new 300 sedan. The latter will likely share a platform with new versions of the Dodge Challenger and Charger muscle cars due around the same time.

To read about the future plans of other FCA brands, hit the links below:

Alfa Romeo - Dodge - Ferrari - Fiat - Jeep - Maserati

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.
editor@csmonitor.com
Subscribe
Mark Sappenfield
Editor

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

Subscribe to insightful journalism

QR Code to Chrysler product overhaul will include plugins, hybrids, and crossovers
Read this article in
https://www.csmonitor.com/Business/In-Gear/2014/0507/Chrysler-product-overhaul-will-include-plugins-hybrids-and-crossovers
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe