Formula One: Sparks will fly, literally, but will it drum up interest?

Formula One race cars will have titanium skid blocks to make sparks. Will it be entertaining, or silly?

|
Darko Bandic/AP
Mercedes driver Nico Rosberg of Germany steers his car during the first training session at the race track in Spielberg, Austria, Friday, June 20, 2014. The Austrian Formula One Grand Prix will be held on Sunday.

Bernie Ecclestone continues his march toward becoming a James Bond parody villain with his latest move: adding titanium skid blocks to the race cars to make sparks like the cars of the 1980s did. The cars currently use a resin-infused wood-based reference plank, or skid plate.

It’s akin to Austin Powers’ Dr. Evil wanting sharks with (frickin’) lasers on their heads.

Despite the obvious silliness of the idea, it should make for a good show—one we’ll get a preview of at the Austrian Grand Prix Friday practice, reports Autosport. Ferrari and Mercedes will run the new titanium skid blocks in an effort to test locations to produce the best spark show.

Fans are likely to be divided over the completely performance-unrelated light show. To many, it will demonstrate the desperation of the FIA and Formula One Management to drum up new interest in a series that has had waning interest over the past decade, from fans and potential teams alike.

Although a US F1 effort is underway for 2016 via Gene Haas, Ferrari—to many the core of F1—has threatened to take its dollars to the WEC and Le Mans instead.

The spark plan is still only in testing phases, and must yet be ratified by the FIA’s World Motor Sport Council before it will become mandatory in the 2015 season.

Aside from the inanity of the idea (and aside from how cool it would look) one has to wonder how the desire for sparks on track reconciles with the decision to limit fire risks by eliminating refueling (refueling had been mandatory most recently from 1994-2009), a decision made for the 2010 season.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to Formula One: Sparks will fly, literally, but will it drum up interest?
Read this article in
https://www.csmonitor.com/Business/In-Gear/2014/0620/Formula-One-Sparks-will-fly-literally-but-will-it-drum-up-interest
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe