Skip to footer

Costco Bibles labeled 'fiction' draw apology

Costco Bibles with 'Fiction' written on the price tags drew the ire of a California pastor and prompted an apology from the company. The Costco Bibles were mislabeled by a distributor, according to Costco. 

|
Caleb Kaltenbach/AP
In this image provided by Caleb Kaltenbach on Wednesday, Nov. 20, 2013, a Bible for sale at a Costco Store in Simi Valley, Calif., is label with a price tag for fiction. Costco has since apologized, saying in a statement a distributor mislabeled a small percentage of Bibles before they were sent to the store.
  • By The Associated Press

 A Costco store in Southern California drew some unwanted attention this week after labeling some of its Bibles as fiction.

The Los Angeles Times reports Wednesday that Discovery Church pastor Caleb Kaltenbach recently came across the Bibles with "Fiction" written on the price tag while shopping for a gift at a Costco store in Simi Valley. He took a photo and posted it on social media with the comment: "Costco has Bibles for sale under the genre of FICTION Hmmmm..."

His tweet triggered a social media discussion about the accuracy of the label among Christians and atheists.

Costco has since apologized, saying in a statement a distributor mislabeled a small percentage of Bibles before they were sent to the store. Another Costco store in the Los Angeles area had the Bibles labeled "gift books."

The company said it is correcting the mistake for future distribution.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.
editor@csmonitor.com
Subscribe
Mark Sappenfield
Editor

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

Subscribe to insightful journalism

QR Code to Costco Bibles labeled 'fiction' draw apology
Read this article in
https://www.csmonitor.com/Business/Latest-News-Wires/2013/1120/Costco-Bibles-labeled-fiction-draw-apology
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe