Skip to footer

As FIFA World Cup approaches, McDonald's markets meal bundles

McDonald's is offering a new FIFA World Cup Bundle Box. About 6,500 US McDonald's locations are participating in FIFA World Cup Bundle Box program, McDonald's spokesperson says.

|
Mike Blake/Reuters/File
A McDonald's restaurant sign is seen at a McDonald's restaurant in Del Mar, Calif. For the FIFA World Cup, McDonald's is offering multi-person meal bundles.

McDonald’s is ramping up its use here of a menu-marketing tactic that has worked for it overseas: the multi-person meal bundle.

McDonald’s co-ops have the option of offering a new FIFA World Cup Bundle Box, which includes food for two (or more) in a box thematically tied to the upcoming World Cup soccer tournament in Brazil (beginning June 12). A McDonald’s spokesperson confirmed the item and said approximately 6,500 USMcDonald’s locations are participating in the Bundle Box program.

The corporate recommendation is that the Bundle Box be priced at $14.99 and include two big Macs, two 10-piece Chicken McNuggets, four sauce and two medium fries. However, co-ops have the option to change the menu items included. In Southern California, the boxed meal with World Cup graphics is labeled a Mickey D’s Value Pack and has food for four for the same $15: four McChicken sandwiches; four cheeseburgers, a 20-piece McNuggets and four medium soft drinks.

Bundled meals provide cost savings for consumers and margin improvement for operators by ensuring that high-profit fries and drinks are included.

Boxed multi-person meals are common in the pizza category but not with burgers. McDonald’s first tried the platform in 2010 with its Dinner Boxes in Australia and since spread boxed meals to several markets in Europe. In Austria the chain offers a multi-person “Chicken Box” with Chicken McNuggets and chicken wings. In the US, Kansas City, Mo. McDonald’s operators were the first to try the approach last year with a food-for-two Blitz Box. Two-person “Mickey D’s Value Pack” boxes appeared in Western markets last fall.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.
editor@csmonitor.com
Subscribe
Mark Sappenfield
Editor

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

Subscribe to insightful journalism

QR Code to As FIFA World Cup approaches, McDonald's markets meal bundles
Read this article in
https://www.csmonitor.com/Business/The-Bite/2014/0604/As-FIFA-World-Cup-approaches-McDonald-s-markets-meal-bundles
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe