Much like 1992, the central theme of the election will be: "It's the economy, stupid!" Voters say that the economy and jobs are the central issues in the campaign, and they aren't happy with the way things are going. Convention 2012 should focus on the economy and the need for a new direction.
Although most voters seem unaware of it, Romney offered an economic plan – a 160-page book with policy details, charts, and testimonials – last September. The plan lists 59 proposals, including five bills and five executive orders ready for Inauguration Day. Republicans should outline Romney's plan in succinct, sharp sound bites that can resonate in the fall.
I fully expect that Republicans will spend much of their time in Tampa casting blame. Significant majorities of Americans say things are on the wrong track, and the convention speakers will surely remind them.
But while Republicans have the nation's attention and can write their own script, they should focus their prime-time coverage on explaining their alternative vision and giving voters positive reasons to vote Republican in November.
Amy E. Black is associate professor of political science and chair of the department of politics and international relations at Wheaton College in Wheaton, Ill.
