2022
November
28
Monday

Monitor Daily Podcast

November 28, 2022
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Clayton Collins
Director of Editorial Innovation

Brand-building is about making quick and positive associations. It’s why you might associate Volvo with “safety” or – more imaginatively – Subaru with “love.”

As with cars, so too with nations. It matters.

“Countries that perform well across any variety of brand measures can gain a variety of advantages,” says Rina Plapler, a partner at MBLM, a brand agency in New York, “from increased tourism and foreign investment to a greater sense of national identity.”

Germany, for example, rides on a reputation for quality engineering. Estonia (digital hub!) and Costa Rica (sustainability leader!) are often hailed by brand assessors as winners.

Bhutan, a tiny country on the China-India border, recently engaged in an exercise that got it to “Believe,” a reach for “engaging youth and renewed love and appreciation for the country,” reports Fast Company. (You might recall that Bhutan coined the success metric “gross domestic happiness” in the late 1990s.)

Rising unrest (see our story today) stands to affect perceptions of China. Where else is the action?  

“Russia’s brand has clearly been tarnished, without question externally, and even, perhaps, internally,” notes Ms. Plapler, whose career background includes having once run the country brands index for the global consultancy FutureBrand. “One could say Iran is currently facing upheavals internally that are impacting the nation and its reputation.”

Different ranking bodies use different methodologies. Books have been written about whether nation-branding is a critical positioning play, a cheery form of boosterism, or something tinged with nationalism. Perception does influence reality, though. No nation’s “brand” is immune from volatility.

“The U.S. brand is going through some turbulent times,” Ms. Plapler says, with concerns about crime and safety and the effects of divisive discourse contributing. Her take: Given the “more ‘moderate’” than anticipated midterms, “people may feel less alienated than a few months ago.”

So what’s America’s prevailing brand – its unique value proposition – today? Tell me what you think, at collinsc@csmonitor.com. I’ll report back.


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Today’s stories

And why we wrote them

Tyrone Siu/Reuters
People in Hong Kong hold up blank sheets of paper in protest over COVID-19 restrictions in mainland China, Nov. 28, 2022. The event commemorated victims of a fire that took place last Thursday in Urumqi, China.

In China, large-scale protests have erupted across the country in response to draconian COVID-19 restrictions. As the protests spread, so does the cause – demonstrators are now calling for all kinds of freedoms in a rare show of national unity.

Providing for public safety is a basic duty of any government. Yet as Palestinians see deaths mount from an especially violent year, their leadership appears absent, even as it curtails the people’s freedom to seek an alternative.

Ann Hermes/Staff
Tim Monson, CEO of The Monsoon Roastery, a coffee roasting company, shops for lights at EcoBuilding Bargains, a reclaimed building materials warehouse, on Oct. 12, 2022, in Springfield, Massachusetts. Mr. Monson has purchased items from the warehouse for both his store and home. EcoBuilding Bargains is a part of the Center for EcoTechnology, a nonprofit focused on climate change issues in the food, building, and technology sectors.

Traditionally, construction waste is a major contributor to landfills. A nonprofit in Massachusetts is part of a growing movement to change that, with benefits for consumers as well as the environment.

Points of Progress

What's going right

In our progress roundup, an embrace of tradition improves job training in the US. And in the Netherlands, bringing back flowering buckwheat as a crop is paying off in biodiversity – and old-fashioned pancakes.

Books

Courtesy of Hippo Park/Astra Books For Young Readers
From the book “A Bear, a Bee, and a Honey Tree,” written by Daniel Bernstrom and illustrated by Brandon James Scott.

When young people feel like part of the community, they develop confidence in who they are and what they have to give others. Five recent picture books nurture feelings of belonging and connection.


The Monitor's View

The civil war that engulfed a region of Ethiopia over the past two years and threatened wider instability in the Horn of Africa resulted in an estimated 1 million deaths. Its toll has sharpened an appreciation for better leadership on the continent and may shape the dialogue at a coming U.S.-African summit in December.

An example of such leadership was seen in the peace accord signed in early November by the Ethiopian government and rebel forces in the state of Tigray. The accord turned on a rare concession by the Tigrayans. Neither side had an outright military advantage, said Alex de Waal, executive director of the World Peace Foundation at Tufts University, in a Lawfare podcast. But the Tigrayan leadership “decided that the human price was too high a cost to pay, so they would not continue the war and instead sue for peace,” he said.

The Tigrayans sparked the war to defend their regional autonomy under Ethiopia’s federal system that tries to balance competing ethnicities. Their decision to accept a peace accord, one that tilts in favor of the government, may end one of the world’s worst humanitarian crises. It also reflects a growing norm in Africa to put the greater good above the interests of individual leaders or a dominant party. Over the past quarter century, Africa has made some notable democratic gains. Elections are more transparent. Opposition parties are more competitive. South Africa’s former president, Jacob Zuma, is now in jail for refusing to testify in a corruption inquiry. 

While West Africa has seen a resurgence in military coups, elsewhere the rule of law is becoming more entrenched and the peaceful transfer of power more common. That marks a break from the era after independence decades ago, when strongmen and strong parties ruled with impunity.

The shift reflects the aspirations of younger generations who are better educated and increasingly reject blaming their nations’ problems on a colonial past. Opinion surveys of Africans under the age of 30 show consistent demand for democracy as well as rising optimism. A 2021 Gallup Poll found that 54% of young Africans say their living standards are improving.

“We Africans need to stop complaining about a past we can do nothing to change and start focusing on the future we can own,” Mo Ibrahim, founder of an eponymous foundation that promotes excellence in African leadership, wrote in Foreign Affairs. “We need to look forward, work on our development, and rely on ourselves.”

The heart of the Ethiopian peace accord, the African Union’s chief mediator Olusegun Obasanjo wrote in Semafor, rests on “the truth that there is ‘no victor, no vanquished’” as the basis for “common security and shared prosperity.” As an African solution to an African problem, it provides a marker for a continent still pursuing unity and prosperity through higher ideals of self-government.


A Christian Science Perspective

About this feature

Each weekday, the Monitor includes one clearly labeled religious article offering spiritual insight on contemporary issues, including the news. The publication – in its various forms – is produced for anyone who cares about the progress of the human endeavor around the world and seeks news reported with compassion, intelligence, and an essentially constructive lens. For many, that caring has religious roots. For many, it does not. The Monitor has always embraced both audiences. The Monitor is owned by a church – The First Church of Christ, Scientist, in Boston – whose founder was concerned with both the state of the world and the quality of available news.

When we’re willing to look below the surface and consider what’s spiritually real, we’re better equipped to have a positive impact on the world around us.


A message of love

Alexey Malgavko/Reuters
Russian conscripts called up for military service walk along a platform before boarding a train as they depart for garrisons at a railway station in Omsk, Russia, Nov. 27, 2022.
( The illustrations in today’s Monitor Daily are by Jacob Turcotte. )

A look ahead

Thanks for starting your week with us. Come back tomorrow, when we’ll zero in on flight patterns. Hundreds of millions of birds are killed each year striking buildings in the United States. We’ll look at how Chicago is leading the way to mitigate the problem. 

More issues

2022
November
28
Monday

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