George Steinbrenner dies Tuesday

For more than 30 years, Steinbrenner lived up to his billing as "the Boss," a nickname he earned and clearly enjoyed as he ruled with an iron fist. The Yankees won six World Series titles during his reign.

Steinbrenner, who rebuilt the New York Yankees baseball team into a sports empire with a mix of bluster and big bucks that polarized fans, died Tuesday. He had just celebrated his 80th birthday July 4.

He was known for feuds, clashing with Yankees great Yogi Berra and firing manager Billy Martin twice. But as his health declined, Steinbrenner let sons Hal and Hank run more of the family business.

Steinbrenner made fewer public appearances and pronouncements over the past few years. Yet dressed in his trademark navy blue blazer and white turtleneck, he was the model of success: The Yankees won seven World Series titles after his reign began in 1973

Till the end, he demanded championships. He barbed Joe Torre during the 2007 AL playoffs, then let the popular manager leave after another loss in the opening round. The team responded last year by winning another title.

His death was the second in three days to rock the Yankees. Bob Sheppard, the team's revered public address announcer from 1951-07, died Sunday at 99.

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