Jobs sang a different tune when it came to Facebook and its CEO, Mark Zuckerberg.
"You know we talk about social networks in the plural but I don't see anybody other than Facebook out there. It's just Facebook. They're dominating this," he told Isaacson. "I admire Mark Zuckerberg. I only know him a little bit, but I admire him for not selling out. For wanting to make a company. I admire that a lot."
It seems Zuckerberg admired the Apple CEO as well. When Jobs died on Oct. 5, Zuckerberg posted on his own Facebook profile: "Steve, thank you for being a mentor and a friend. Thanks for showing that what you build can change the world. I will miss you."