Johnson has a surprisingly broad appeal, pitching to a potential base of Independents, fiscal conservatives, Libertarians and libertarian-leaning Republicans, even crossover Democrats and those disillusioned with Obama. He is an admirer, albeit cautious, of the tea party, and could attract some of the fiscally-conservative tea party core.
“He can appeal to voters from the left with his views on the war on drugs and foreign policy,” says Benedict. “He can appeal with his fiscal conservative message to the right.”