Social conservatives see in Santorum someone who articulates their beliefs and speaks their language. Some in Iowa have already taken to him, particularly in the northwestern part of the state that is highly Republican, says Clovis.
During his career in Congress, Santorum was popular with the National Federation of Independent Business, and received support from CEOs of family-owned businesses, including Jim Herr of Herr’s Potato Chips, says Novak.
Many retirees have contributed to Santorum’s PAC, according to data from the Center for Responsive Politics, a nonprofit that tracks federal campaign contributions.
Santorum may also draw support from people who are dealing with autism in their families. While he was in the Senate, he cosponsored the Combating Autism Act that became law. “He’s a hero to the autism community,” says John Pitney, professor of politics at Claremont McKenna College in Claremont, Calif.