Top Super Bowl commercials 2011: six winners and losers

Least liked by tweeters

Cars.com had the least effective ad, according to the amount of Twitter buzz.

While this may not necessarily correlate with shopping behavior, “we’ve reached a point where advertising, even the outbound interruptions, is social,” says Edward Boches, chief innovation officer at Mullen. “Consumers want to talk about the ads, and marketers are starting to realize that the greatest value of their Super Bowl buy is the conversation that takes place online.”

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