Winner: Sony
Remember the one where the Android gets Frankenstein-style thumbs to show that the phone is also a mobile game console? That ad for Sony Ericsson Xperia Play headlines the creep factor list of Jason Maloni, chairman of the Sport & Entertainment Practice at Levick Strategic Communication.
Runner-up: Doritos
“I don't need to see a Doritos ad where a man erotically sucks the finger of a coworker to get the Doritos dust off,” writes Mr. Maloni in an e-mail, just after the game.