Retired NBA Finals MVPs: What are they doing now?

The Most Valuable Player in the NBA Finals is an award that's only been around since 1969. Find out what retired Finals MVPs are doing today.

JoJo White, Boston Celtics

1976 – Boston beat Phoenix, 4-2

What he’s doing: White works for the Celtics as the director of special projects and community relations. His retired jersey number (10) is among the many hung from the rafters at TD Garden (the “new Boston Garden”). His selection as the MVP of the 1976 NBA Finals was partly driven by his effort in one of the most memorable games in playoff history, a triple-overtime Game 5 victory over the Phoenix Suns in which White scored 33 points while playing 60 minutes. The
Celtics won the series in six games.

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Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

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