FIFA wants to know that, as a result of a selected country’s World Cup, enthusiasm about soccer, both regionally and world-wide, will increase.
Highlighting its existing soccer programs and portraying a Russia World Cup as a vehicle for improved facilities and a national soccer legacy, the Russian bid committee asked FIFA to “support the continued growth of football in a passionate and deserving nation.”
Zinedine Zidane, Algerian-Born France soccer legend and a spokesman for Qatar’s World Cup bid, may have said it best in an advertisement he made for the bid committee, highlighting the challenges he faced as a child and what a World Cup could do for children in the Middle East and their soccer-related dreams.