Using a sample of restaurant dining, sport/concert tickets, and leisure activities, the IIA study estimated the average person spends $5, 312 a year on entertainment. Consumers could save half just over half that amount by taking advantage of group deals on sites like Groupon.com, livingsocial.com, and bargainseatsonline.com. “These group deal sites often cater to small businesses, and it’s a good way to find out about them,” Ms. Rohlena says. “It’s an incentive to try new things.”
Charles Rex Arbogast/AP/File
