Five ways to save money when buying online

Here's how to buy and save when shopping online: 

3. Connect with brands

Sascha Schuermann/dapd/AP/File
An attorney holds an Apple iPad, left, and a Samsung Galaxy Tab 10.1 at a regional court in Duesseldorf, Germany, in 2011. You can 'friend' a brand to learn early about discounts and promotions.

Make "friends" with the brands you buy from and you’ll be first to learn about daily discounts and upcoming promotional offers. Now more than ever, brands actively reward online customer loyalty with member-only discounts and insider details of upcoming sales. Connect with brands by signing up for mailing lists, creating shopper profiles on brand websites, and following brands on social networks, such as Facebook and Twitter.

If you want to avoid constant interaction with every brand, you can take steps to ensure brands communicate with you only on your terms. To avoid excessive e-mails, which can become bothersome as a result of your brand or website memberships, you can set filters on your inbox to send all brand and promotional e-mails to a specific in-box folder.  As an even easier option, use an entirely separate e-mail address when you sign up for memberships and check this second e-mail in-box only when you are looking to find savings.

To avoid intrusive status updates on Facebook that are overly promotional, you can ‘block from newsfeed’ all status updates from certain pages or brands. Using this method, you can still visit Facebook fan pages when you are actively looking for deals, without the inconvenience of seeing a daily promotional post.   

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