On most websites today your online activity is tracked all day long, and what companies do with this data does affect the products and prices you see. Online retailers, social networks, news sites, and many others track your online activity in order to deliver a more customized user experience, based on what links you have clicked, stories you have commented on or shared, and Web pages you have visited. Online personalization does have benefits, but when it comes to shopping, too personalized of a shopping experience can interfere with the results, including the prices that you see.
To combat an overly personalized shopping experience, it’s best to double check product availability and price on a second device. It’s as easy as taking out your smartphone and visiting the same online store to confirm what you see on your main computer matches what you see on your second screen.
If you can’t get to another device, there are other ways to shop anonymously. Be sure to sign out of Google, sign out of the shopping site you are on, and clear your browser data. To clear your browsing data, go to your browser menu, find and click on the “empty cache” or “delete browsing history” option, usually found under your settings or preferences tab. This will deliver a more unbiased picture of the actual site offerings and product prices. If you do see a lower price or better deal when shopping anonymously, e-mail the store and confirm that the lower price or deal will be honored when you go to make your purchase.