At what age do you stop listening to popular music?

Americans typically stop listening to new music by age 33, says a study, instead sticking with what they already like. Why doesn't the same thing happen with movies or books?

|
Denis Farrell/AP
In this Monday, April 6, 2015 photo, two-year-old Oratilwe Hlongwane, also known as DJ AJ to his fans, removes his headphones after playing with the buttons and knobs of a sophisticated music system in control of the beat of the bass-heavy house music at his Alexandra home in Johannesburg. The toddler is already able to select and play music from a laptop and has become a viral phenomenon on South Africa's social media.

If you have ever thought "music these days just isn't as good as it used to be," you may be caught in what a new study calls the "Coolness Spiral of Death."

Americans typically stop keeping up with new music at the age of 33, according to research based on Spotify audience data.

Teenage listeners tend to tune in nearly exclusively to popular music and proceed to listen to steadily less popular music as they approach their 20s. This makes sense as many kids start their musical education with top 40 songs and branch out as their tastes develop. By their early 30s, most people listen to music that either never was mainstream or has fallen in popularity since they first heard it.

The drop off that can be seen at age 30 occurs for several reasons.

“First, listeners discover less-familiar music genres that they didn’t hear on FM radio as early teens, from artists with a lower popularity rank,” Ajay Kalia, the study's author, wrote in a blog post. “Second, listeners are returning to the music that was popular when they were coming of age — but which has since phased out of popularity.”

Dividing the data by gender, Kalia found that males age out of popular music faster than women, and at all ages women listen to more popular music than men do – although this could be due to the increasing prominence of women on the Billboard Top 100 list.

Having children also affects one’s musical taste. At all ages, parents listen to less popular music. Kalia explained that “becoming a parent has an equivalent impact on your ‘music relevancy’ as aging about 4 years.” Additionally, the gender gap is not as wide among parents.

These trends are all fairly intuitive, but while people tend to stop keeping up with new music, the same doesn't generally happen with movies or books.

“I see so many people my age sticking with the music they liked in high school and college,” music critic Steven Hyden, said. “Which, again, I find weird because it’s not like these people are also content to just re-watch 'Pulp Fiction' and 'Happy Gilmore,' or re-read 'The Catcher in the Rye.' This arrested development is specific to music.”

This questions has endless answers, which will likely vary from person to person, but music critic Noel Murray suggests it could be because of the cultural role each medium plays.

“Current movies and current television are frequently more a part of the cultural conversation than current music – or at least good current music,” Murray said. “It feels more essential in some ways to keep up with movies, TV, and books.”

On the other hand, Hyden argues that nothing really lives up to discovering your favorite bands for the first time. Whereas a story in a film, TV show, or novel – regardless of how moving it may be – is probably not going to prevent you from wanting to hear other stories.

You've read  of  free articles. Subscribe to continue.
Real news can be honest, hopeful, credible, constructive.
What is the Monitor difference? Tackling the tough headlines – with humanity. Listening to sources – with respect. Seeing the story that others are missing by reporting what so often gets overlooked: the values that connect us. That’s Monitor reporting – news that changes how you see the world.

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

QR Code to At what age do you stop listening to popular music?
Read this article in
https://www.csmonitor.com/The-Culture/Music/2015/0512/At-what-age-do-you-stop-listening-to-popular-music
QR Code to Subscription page
Start your subscription today
https://www.csmonitor.com/subscribe