In an interview with The Washington Times in February 2009, Steele said he was planning an “off the hook” public relations offensive to attract more minority and young voters. “We want to convey that the modern-day GOP looks like the conservative party that stands on principles,” he said. “But we want to apply them to urban-suburban hip-hop settings.”
There’s nothing wrong with outreach to youth and minorities. Indeed, the Republicans did better than usual in electing minorities to House and gubernatorial seats last month. But the lingo seemed a bit over-the-top, maybe trying a bit too hard.
