Catchiest campaign ads of 2014: nine pitches that made an impression

What do Barry Manilow, skeet shooting, and driving a car in reverse have to do with the 2014 US elections? Well, this campaign season had no shortage of interesting TV ads – including ones with the motifs just mentioned. Here’s an election-season recap through the lens of ads that have had an influence on voters.

5. Risks from abroad, hitting home

No bells, no whistles in this ad from Scott Brown (R) in New Hampshire. The Senate candidate talks to the camera, referring to the rise of the Islamic State militant group in Iraq and Syria and calling for a stronger response by the United States.

There's not much detail about what President Obama or New Hampshire Sen. Jeanne Shaheen (D) has done wrong or how Mr. Brown would do things better. But the ad played straight to one of the concerns rising in public thought during a make-or-break stretch of the campaign.

Themes like this helped Brown mount a competitive race against Senator Shaheen.

5 of 9

Dear Reader,

About a year ago, I happened upon this statement about the Monitor in the Harvard Business Review – under the charming heading of “do things that don’t interest you”:

“Many things that end up” being meaningful, writes social scientist Joseph Grenny, “have come from conference workshops, articles, or online videos that began as a chore and ended with an insight. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Sometimes, we call things ‘boring’ simply because they lie outside the box we are currently in.”

If you were to come up with a punchline to a joke about the Monitor, that would probably be it. We’re seen as being global, fair, insightful, and perhaps a bit too earnest. We’re the bran muffin of journalism.

But you know what? We change lives. And I’m going to argue that we change lives precisely because we force open that too-small box that most human beings think they live in.

The Monitor is a peculiar little publication that’s hard for the world to figure out. We’re run by a church, but we’re not only for church members and we’re not about converting people. We’re known as being fair even as the world becomes as polarized as at any time since the newspaper’s founding in 1908.

We have a mission beyond circulation, we want to bridge divides. We’re about kicking down the door of thought everywhere and saying, “You are bigger and more capable than you realize. And we can prove it.”

If you’re looking for bran muffin journalism, you can subscribe to the Monitor for $15. You’ll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com.

You've read  of  free articles. Subscribe to continue.